I share the backgrounds for my photo stories, where I’m traveling for inspirations, what references I’m using and how the final production day flows. How is it to be a portrait photographer these days?

Location scouting for Lexus

Finding an appropriate spot turned out to be one of the most challenging parts of the whole Lexus project. For my own concept I was looking for a place where idyllic countryside would come together with sea. Quite early on I skipped on the latter, because none of the places I found allowed a car to get close enough to sea. Stumbled upon many privates ares and fences on this scouting day. 

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Lexus Young Creatives finalist

The summer in Finland took an interesting turn, because I got chosen to be one of the finalists in the Lexus Young Creatives competition. For the qualification round you had to submit a series with themes that Lexus had determined. I built my own set around mystics, beautiful shapes from nature and blue hues. 

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